Search engine optimization is a magic that can do wonders to the online growth of your business. It is an important component of digital marketing and every marketer must know how to take full advantage of it. If you’re associated with digital marketing, you must already know how great of a tool SEO can be. And, if you have just entered this field, you will very soon find out why everyone puts great emphasis on it. In this particular post, we are going to shed some light on the things that every beginner should know about search engine optimization.
Why is it important for digital marketers to learn SEO?
SEO has so many fruits that shall only be provided to people who strive for it and work for it. It is like the heart of your campaign, if it’s not optimized correctly, it can fail to truly achieve its purpose. On top of that, your business will not be able to receive the returns that you have hoped for.
The most common problem that every SEO beginner faces is that they are clueless about the initial point. Certainly, there’s a lot of information available on the internet, but not everything brings value for novice individuals. This particular component of digital marketing covers so much that there’s nothing in particular anybody can point to. As such, keyword research, audience research, targeted campaigns, keyword densities and volume, backlinks, offsite, onsite, internal linking, meta data, slug, H1, H2, domain authority, and all the other things will just confuse you more.
This is not even the worst part, if you’re working for someone, there will always be a person demanding results from you. Remember the thing we said about SEO in the beginning of this text that it works like magic? Well, the ground realities are completely different.
Of course it works like magic, but only a few can master it. You will fail, you will learn, and then you will succeed. Sometimes, you can just fail, relearn, and not succeed as well. The key is to never lose hope and believe in the process. Try to make your boss understand that you or any other SEO in the world has no control over the algorithms of Google and other search engines. Or share this piece of information with them so that they know the little details for ranking.
Amazing SEO Tips for Beginners
If you often find yourself wondering how you can actually start working on SEO, what are it’s ground realities, and how can your business benefit from it — we have left a few pointers for you to pick.
Keep scrolling to find out!
- Know Your Target Audience Like You’re Dating Them
Yes, you heard it right. The key to successful SEO strategy is knowing more about your target audience and gathering their data from different sources. There’s going to be a pattern which will help you design optimized campaigns and bring them towards your products or services.
In the beginning, you will be tempted by high competition keywords that your target audience is searching, but soon you will realize that it is not a great strategy to reach them because your competitors are already grabbing them from those keywords with higher domain authority and page authority.
So, what should you be doing instead?
Well, it is best to know what your audience is looking for by researching in the online communities where your target audience is more likely to hangout. Know their interests, age, and needs – the question that they are searching for. Answer their queries and direct them towards your website for further information. Make sure that the information/question is related to your brand.
- Keywords Research Can Be A Stepping Stone
Keyword research is, hands-down, the most important part of SEO. If done correctly,l and timely, it can bring you desired results. There are so many types of keywords such as long-tail keywords, seasonal keywords, navigational keywords, informational keywords, transactional keywords, short keywords, etc. As an SEO, you should know what you’re targeting for and then carry out your research accordingly.
For example, if you want to sell a certain product (shoe, jewellery, etc), you should be targeting transactional keywords. Look for what your audience is searching. Simply targeting ‘shoe’ will not bring you the traffic you want because it is vague and doesn’t define search intent.
Instead, you can target some long-tail keywords such as ‘buy shoes online’, ‘buy leather shoes online’, or ‘price of leather shoes in Singapore’, etc.
- Text Optimization is Crucial at this Point
Keyword research is important, but you need to drive your focus towards content for its implications. For starters, make a list of the keywords you are going to target and then think of the ways to insert it in the text on your website.
On-site blogs, product descriptions, product reviews can be a great addition to bring traffic through keywords. Add the keywords in the title, meta description, meta tags, meta descriptions, slug, and the alt texts of your images.
Use the keywords, secondary keywords, and it’s variations in the text. Address every question around that keyword.
- Optimization Goes Behind Your Website
All the things that we have mentioned above play an important role in bringing organic web traffic. However, optimization is not limited to your website. There’s a lot you can do with your social media handles and by creating backlinks from authoritative websites.
Try to get links from positive social media channels, websites, and online communities. Share your content with relevant people on relevant channels. Know where your competitors hang out, observe their activities, and then make an action plan.
Before we sign out, you should know that adopting good SEO practices is quite crucial. Black hat SEO might bring a lot of traffic for a time, but it can make your website vanish within days and hurt it’s rankings. It can cause you to lose everything and you would not want that for your business.