Search engine optimization and content marketing are like the heart and soul of the digital marketing ecosystem. One helps businesses get messages across while the other makes it reach the right audience. They fit in so well together that these two elements alone can transform your brand.
Content marketing, however, possesses the power of doing things that no other component of this system can do alone. For example, it provides support for every component from PPC to social media marketing and creates a message for the audience to hear/read and share.
Picking up from where we left off, SEO and content marketing have a really deep relationship and we will try to explain it in this post.
Relationship between Content and SEO
SEO revolves around the procedure of bringing organic website traffic and helping websites rank on the top of SERPs. This procedure includes a lot of technicalities that can only be achieved through content marketing. In simple words, content marketing is what helps SEO marketing achieve its goals.
Let’s see an example. During the summertime, people search for keywords such as summer drinks, cool places to visit in summer, air conditioner prices in Singapore, etc.
These terms gain popularity in summer. How do we know this despite common sense? What is the evidence and exactly when do these keywords start gaining popularity in the whole year?
All these answers are provided by keyword research which is an important component of SEO.
Now, you have the data from the keywords your website can rank for. What should be your strategy to achieve this goal? How will you populate these keywords on your website to gain the maximum number of visitors?
Well, this is where you will need a content marketing strategy. It tells you how to populate your website with correct keywords and exactly when to push it to the world.
Once again, you need SEO to target your audience with this content. Build links from outside your website. And, do everything that helps your business bring maximum web traffic.
In one of the most recently published articles on Yoast — a community for SEO experts — declares that an integral part of content marketing strategy is achieved through SEO.
“Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should be part of your strategy.“
This quote clearly indicates that a great part of SEO strategy comprises content. Without it, the strategy will lose its purpose.
There are a few questions you might have about both components of digital marketing. So, we have attempted to address the most common ones below.
Frequently Asked Questions about Content Marketing
Here’s a list of most commonly asked questions about content marketing:
How to measure the success of content marketing?
There are many ways to measure the effectiveness and success of your content once it has been published.
- You will get unique page visits very often.
- Downloads and signups are also a great way to measure the success of your content. It indicates that your content is popular and currently being read by a lot of people.
- Page visit can mean a lot, but if the visitor is spending time on your blog post or website, it means they like the content.
- If other people are sharing your content or linking to your website, it means that the content seemed valuable to them.
What makes content marketing so important?
The true importance of content marketing is in its problem-solving nature. It provides solutions and answers to a certain number of queries. Not to mention, it fulfils the needs of your target audience and creates a reliable bond between businesses and consumers. This added trust can bring true value to your business by generating leads and conversions.
What are the important principles of content marketing?
Content principles define how you and your team approach the written content on your website and social media handles including blog posts, web copies, creative ads, email, etc.
Frequently Asked Questions about Search Engine Optimization
Find all the answers you can possibly have for Search Engine Optimisation:
Where can I learn SEO?
There are many online courses and academies in Singapore that teach SEO as a regular course. If you search for ‘learn SEO online, you will land on many online academies that are offering free of cost lessons with certificates.
However, if you want to improve the SEO of your business, get in touch with us to know about our digital marketing services.
What are the types of SEO?
There are three general types of search engine optimization that every website needs to rank on the top of SERPs. The types include:
- On-Site SEO (also known as On-Page SEO)
- Off-Site SEO (also known as Off-Page SEO)
- Technical SEO
What are the applications of On-Page SEO?
The term On-page SEO (often referred to as on-site SEO) is self-explanatory. It denotes the activities that are carried on the website to improve rankings on SERPs and to earn organic traffic. It can include content optimization, keyword density in the text, quality of the text, optimized headings and slug, and images alt, etc.
Where do we use Off-Page SEO?
Off-page SEO denotes the activities that are carried outside your website to drive traffic to your website. These activities are well-researched and optimized as well.
The most common activity for off-site SEO is back-linking which means building the links to your website on some authoritative web portal. Social media posts and guest posts are also a few examples.
Content marketing and SEO go hand in hand under the umbrella of digital marketing.