Tiktok is the new Facebook. Of course the functionality and purpose is different, but people around the world are going gaga over it like there’s been a time for the glory of Facebook. A lot of individuals and businesses have admitted that using Tik Tok has been useful for their business’ growth between 2020-2021. It clearly denotes that using TikTok for your business can provide benefits, provided that it’s done right. 

No, we don’t mean that the CEOs should start picking up on the trending moves and recreating them. What we mean is that you can make your brand consumer-friendly by reaching your target audience and providing something worth watching to them. 

Let’s begin from understanding a few things! 

What is TikTok all About?

TikTok is a new social media application that shows small video clips. The message of the snippets can be humorous, sad, ethical, promotional, or anything in between. Remember the days when there was a time for ‘Vine’ on the internet ― small, quick, and happy videos. TikTok is exactly the same, giving the users a liberty to craft short snippets of videos on any subject, targeting anyone they want. It is basically a platform open to individuals and businesses to sign up and start creating content without any membership fees. 

The best part is that the users can never get bored of scrolling, they are constantly scrolling through the stream with endless short videos. There is no limit to uploading the videos. Asa matter of fact, the more videos you upload, the higher chances of you appearing on the organic feed which is called ‘For You Page’. 

How to Sign Up on TikTok As a Business? 

Step 1: Download TikTok Business on Your Phone 

• First, download the mobile application of TikTok. 
• You can get it easily from either the Apple App Store or Google Play Store. 
• The application will automatically download and install on your phone. 

Step 2: Enter Your Details on Installed Application
Open the mobile application. 

• Tap “Me” option from the menu bar. 
• It will be at the bottom of the application. 
• Click “Sign Up” 
• Now register your account by entering details such as your official phone number, official email address. 
• You can also sign up using an official social media account.

Step 3: Set Up Your Business Account 

• Tap on “…” from the top right menu on the “Me” page. 
• Tap on the “manage account” option. 
• Now, select “Switch to Business Account” to set up your business account. 

Note: There will be a long list of categories. Select the category that suits your business from the menu. This step is necessary if you want to receive promotional and personal events and solutions.

Step 4: Start Creating Content 

• Your account has now been set up. 
• Start creating content using TikTok. 

Note: TikTok comprises different creative tools such as effects, music, transitions, and editing tools that make sharing information quite easy. You can talk about products and services in a creative manner, make promotional videos, launch new business, and do everything without any limit.

Once you sign up for your account, you can easily create and share content. The best part about TikTok is that it makes the process of content creation independent and convenient. Even a novice can shoot videos and edit as per liking. 

Users tend to enjoy less-serious and fun videos, but everyone has a different preference. With many modern trends being born on this platform, TikTok provides a large amount of entertainment for a social media platform.

How Can TikTok Help Your Business Grow in 2021?

The biggest misunderstanding about TikTok is that this application is only for teenagers to show their talent meanwhile the fact is that there are thousands of creators around the world who are adults. You can also find a good number of old people on this platform . Besides, TikTok has no age restrictions when it comes to content creators — anyone from anywhere can download this app, register, and start creating content. Yes, it is that easy. 

As a business, you need to have a content strategy in place and for this purpose, you will need insight-driven experts who can recommend and give you practical examples. Furthermore, here are some examples as to how can TikTok help in growing your business: 

1. TikTok is being used world-wide for entertainment purposes. Owing to its never-ending nature of entertainment, people spend hours scrolling through ‘For You’ pages. Not only is it a source of enjoyment for many, but it allows you to see the latest trends, hashtags, and challenges. Your business account can take advantage of its addictive nature.
2. A great part of your target audience is spending time on TikTok watching things that they like. This is how you can easily determine how to catch their attention and drive advantage from it.  You can also make sure how it is relevant to your business model by understanding the trends in the market. 
3. TikTok is a great way to advertise your product and services with the help of fun and creative tools. You van make a dance video incorporating your product and challenge someone to remake it.  This is how mew hashtags are born and you can easily become a people’s brand in no time. 
4. If you’re worried that your business has a very serious brand image and tone — you need to stop worrying immediately. There are so many decent businesses on TikTok creating content that revolves around their brand’s persona. TikTok helps in cheap advertising and it is common among people so there’s no better way to promote your brand than being on TikTok. 

So, this is what you need to know about getting your business on TikTok and creating user-friendly content. It helps your brand understand the market competition and all your competitors are already there — why should you think twice about it? 

Do you want to read more of such savvy content? Keep checking our blog page that we update with latest trends.

Search engine optimization and content marketing are like the heart and soul of the digital marketing ecosystem. One helps businesses get messages across while the other makes it reach the right audience. They fit in so well together that these two elements alone can transform your brand. 

If we only talk about SEO, it is a great tool for helping businesses build brand awareness, bring organic website traffic, and generate sales. 

Content marketing, however, possesses the power of doing things that no other component of this system can do alone. For example, it provides support for every component from PPC to social media marketing and creates a message for the audience to hear/read and share. 

Picking up from where we left off, SEO and content marketing have a really deep relationship and we will try to explain it in this post. 

Relationship between Content and SEO 

SEO revolves around the procedure of bringing organic website traffic and helping websites rank on the top of SERPs. This procedure includes a lot of technicalities that can only be achieved through content marketing. In simple words, content marketing is what helps SEO marketing achieve its goals. 

Let’s see an example. During the summertime, people search for keywords such as summer drinks, cool places to visit in summer, air conditioner prices in Singapore, etc. 

These terms gain popularity in summer. How do we know this despite common sense? What is the evidence and exactly when do these keywords start gaining popularity in the whole year? 

All these answers are provided by keyword research which is an important component of SEO. 

Now, you have the data from the keywords your website can rank for. What should be your strategy to achieve this goal? How will you populate these keywords on your website to gain the maximum number of visitors? 

Well, this is where you will need a content marketing strategy. It tells you how to populate your website with correct keywords and exactly when to push it to the world. 

Once again, you need SEO to target your audience with this content. Build links from outside your website. And, do everything that helps your business bring maximum web traffic. 

In one of the most recently published articles on Yoast — a community for SEO experts — declares that an integral part of content marketing strategy is achieved through SEO. 

“Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should be part of your strategy.“

This quote clearly indicates that a great part of SEO strategy comprises content. Without it, the strategy will lose its purpose. 

There are a few questions you might have about both components of digital marketing. So, we have attempted to address the most common ones below.

Frequently Asked Questions about Content Marketing

Here’s a list of most commonly asked questions about content marketing:

How to measure the success of content marketing?

There are many ways to measure the effectiveness and success of your content once it has been published. 

• You will get unique page visits very often. 
• Downloads and signups are also a great way to measure the success of your content. It indicates that your content is popular and currently being read by a lot of people. 
• Page visit can mean a lot, but if the visitor is spending time on your blog post or website, it means they like the content. 
• If other people are sharing your content or linking to your website, it means that the content seemed valuable to them. 

What makes content marketing so important?

The true importance of content marketing is in its problem-solving nature. It provides solutions and answers to a certain number of queries. Not to mention, it fulfils the needs of your target audience and creates a reliable bond between businesses and consumers. This added trust can bring true value to your business by generating leads and conversions. 

What are the important principles of content marketing? 

Content principles define how you and your team approach the written content on your website and social media handles including blog posts, web copies, creative ads, email, etc. 

Frequently Asked Questions about Search Engine Optimization

Find all the answers you can possibly have for Search Engine Optimisation:

Where can I learn SEO? 

There are many online courses and academies in Singapore that teach SEO as a regular course. If you search for ‘learn SEO online, you will land on many online academies that are offering free of cost lessons with certificates. 

However, if you want to improve the SEO of your business, get in touch with us to know about our digital marketing services.

What are the types of SEO? 

There are three general types of search engine optimization that every website needs to rank on the top of SERPs. The types include: 

• On-Site SEO (also known as On-Page SEO)
• Off-Site SEO (also known as Off-Page SEO) 
• Technical SEO

What are the applications of On-Page SEO? 

The term On-page SEO (often referred to as on-site SEO) is self-explanatory. It denotes the activities that are carried on the website to improve rankings on SERPs and to earn organic traffic. It can include content optimization, keyword density in the text, quality of the text, optimized headings and slug, and images alt, etc.

Where do we use Off-Page SEO? 

Off-page SEO denotes the activities that are carried outside your website to drive traffic to your website. These activities are well-researched and optimized as well. 

The most common activity for off-site SEO is back-linking which means building the links to your website on some authoritative web portal. Social media posts and guest posts are also a few examples.

Content marketing and SEO go hand in hand under the umbrella of digital marketing.

Search engine optimization is a magic that can do wonders to the online growth of your business. It is an important component of digital marketing and every marketer must know how to take full advantage of it. If you’re associated with digital marketing, you must already know how great of a tool SEO can be. And, if you have just entered this field, you will very soon find out why everyone puts great emphasis on it. In this particular post, we are going to shed some light on the things that every beginner should know about search engine optimization.

Let’s begin! 

Why is it important for digital marketers to learn SEO? 

SEO has so many fruits that shall only be provided to people who strive for it and work for it. It is like the heart of your campaign, if it’s not optimized correctly, it can fail to truly achieve its purpose. On top of that, your business will not be able to receive the returns that you have hoped for. 

The most common problem that every SEO beginner faces is that they are clueless about the initial point. Certainly, there’s a lot of information available on the internet, but not everything brings value for novice individuals. This particular component of digital marketing covers so much that there’s nothing in particular anybody can point to. As such, keyword research, audience research, targeted campaigns, keyword densities and volume, backlinks, offsite, onsite, internal linking, meta data, slug, H1, H2, domain authority, and all the other things will just confuse you more.

This is not even the worst part, if you’re working for someone, there will always be a person demanding results from you. Remember the thing we said about SEO in the beginning of this text that it works like magic? Well, the ground realities are completely different. 

Of course it works like magic, but only a few can master it. You will fail, you will learn, and then you will succeed. Sometimes, you can just fail, relearn, and not succeed as well. The key is to never lose hope and believe in the process. Try to make your boss understand that you or any other SEO in the world has no control over the algorithms of Google and other search engines. Or share this piece of information with them so that they know the little details for ranking.

Amazing SEO Tips for Beginners 

If you often find yourself wondering how you can actually start working on SEO, what are it’s ground realities, and how can your business benefit from it — we have left a few pointers for you to pick. 

Keep scrolling to find out! 

1. Know Your Target Audience Like You’re Dating Them 

Yes, you heard it right. The key to successful SEO strategy is knowing more about your target audience and gathering their data from different sources. There’s going to be a pattern which will help you design optimized campaigns and bring them towards your products or services.

In the beginning, you will be tempted by high competition keywords that your target audience is searching, but soon you will realize that it is not a great strategy to reach them because your competitors are already grabbing them from those keywords with higher domain authority and page authority.

So, what should you be doing instead? 

Well, it is best to know what your audience is looking for by researching in the online communities where your target audience is more likely to hangout. Know their interests, age, and needs – the question that they are searching for. Answer their queries and direct them towards your website for further information. Make sure that the information/question is related to your brand.

2. Keywords Research Can Be A Stepping Stone

Keyword research is, hands-down, the most important part of SEO. If done correctly,l and timely, it can bring you desired results. There are so many types of keywords such as long-tail keywords, seasonal keywords, navigational keywords, informational keywords, transactional keywords, short keywords, etc. As an SEO, you should know what you’re targeting for and then carry out your research accordingly. 

For example, if you want to sell a certain product (shoe, jewellery, etc), you should be targeting transactional keywords. Look for what your audience is searching. Simply targeting ‘shoe’ will not bring you the traffic you want because it is vague and doesn’t define search intent. 

Instead, you can target some long-tail keywords such as ‘buy shoes online’, ‘buy leather shoes online’, or ‘price of leather shoes in Singapore’, etc. 

3. Text Optimization is Crucial at this Point 

Keyword research is important, but you need to drive your focus towards content for its implications. For starters, make a list of the keywords you are going to target and then think of the ways to insert it in the text on your website. 

On-site blogs, product descriptions, product reviews can be a great addition to bring traffic through keywords. Add the keywords in the title, meta description, meta tags, meta descriptions, slug, and the alt texts of your images. 

Use the keywords, secondary keywords, and it’s variations in the text. Address every question around that keyword. 

4. Optimization Goes Behind Your Website

All the things that we have mentioned above play an important role in bringing organic web traffic. However, optimization is not limited to your website. There’s a lot you can do with your social media handles and by creating backlinks from authoritative websites.

Try to get links from positive social media channels, websites, and online communities. Share your content with relevant people on relevant channels. Know where your competitors hang out, observe their activities, and then make an action plan.

Before we sign out, you should know that adopting good SEO practices is quite crucial. Black hat SEO might bring a lot of traffic for a time, but it can make your website vanish within days and hurt it’s rankings. It can cause you to lose everything and you would not want that for your business.

We live in a digital world where everything from eating, drinking, and sleeping to working, commuting, and communicating is done online via different mobile applications, websites, or social media channels. In such scenarios, digital marketing and digital advertising are like an open opportunity for businesses to reach their target audience and connect with them in a healthy manner. In order to take advantage of both, it is crucial to the difference between them. And, we are going to analyze both for you in this post. 

Meaning and Concept of Digital Marketing 

Marketing is an essential tool for any business to prosper. If your marketing domain is weak, there are very little to no chances of your business to survive in the long run. Do you want your business to fail in the future? Obviously, no business owner would want that! 

Hence, having a solid marketing plan and marketing strategy is your solution. 

In this era of technology, everything we do is digital ― from eating to travelling. So, digital marketing is a great way to push through the competitive market. 

Digital marketing, as the name implies, is online marketing which includes several segments such as search engine optimization, social media campaigning, content marketing, creative, email marketing and a few other things. It is a whole ecosystem which is crucial for the survival of your business online. 

Meaning and Concept of Digital Advertising 

The term digital advertising is self explanatory. It can be deemed as an essential unit of digital marketing. As compared to conventional advertising, digital ads can be found on social media platforms, websites, and mobile applications, etc. 

When businesses target their audience via different channels through small commercials and sponsored advertisements on the internet, it is deemed as digital advertising. 

The beauty of digital advertising is hidden in its cruciality that is why not everyone can master it. Furthermore, Digital advertising and online advertising are the same terms that are being used interchangeably. 

Features of Digital Marketing vs. Features of Digital Advertising 

There are a few similarities and a few differences between both of these strategies, a beginner might get confused, so we will define the fine line between both. 

Important Characteristics of Digital Advertising

As mentioned earlier, digital advertising is closely connected to digital marketing. In fact, it is an extended branch of digital marketing. The only difference that sets both of these apart is that online advertising is a tool used for communication between a business and its target audience. It is a separate component that is limited to websites and social media platforms only. 

For instance, if you are watching a Facebook video, you often get disrupted by unwanted advertisements related to your recent searches or something that is popular among your community. Although most people skip the advertisement, it leaves an impression on the back of your mind. The next time you think of buying a certain product, you will think about that advertisement provided that it had some kind of offer, discount, or any other incentive. 

Online advertisements can be disruptive, but there’s no way that they can be stopped. Companies pay hefty amounts to the websites and social media platforms to reach their target audience and as long as you keep using the ‘free’ version of something ― you will pay the cost of being monitored by different brands in the market. 

It is a great challenge for digital advertisers that people do not like being disturbed while watching something. Yes, people have found a way to get this problem resolved. There are some softwares and ad blockers that can block the advertisements. 

One biggest reason why online advertisement is annoying is that it is targeted towards a whole audience rather than an individual. It might not talk to you, but at some point, it will. When you need it the most. 

Important Characteristics of Digital Marketing

In comparison with digital advertising which targets a whole swarm of people, digital marketing is precise, focused, and targeted. It is a high form of advertising that takes place after studying the target audience and their patterns such as interests, income, area, and age, etc. 

Digital marketing comprises several components while content marketing is the biggest one. A lot of experts say that content marketing is the soul of digital marketing since it helps carry out the message of a brand to its target audience.

Furthermore, it can be in the form of video, static post, podcast, short film, blog post, email, and anything else. Since it is targeted towards a focused group, the importance of content in online marketing is quite crucial. It should be creative, concise, and comprehensive. 

The success of digital marketing is hidden in its focus ― if it’s too broad or too general, it loses its importance and value. It is keyword focused and needs to relate to what your audience might be interested in. Let’s say that you are running a shoe store, you should only promote content that is related to shoes. If you start targeting an audience from the real estate segment just to get more web traffic, your digital marketing strategy is not in proper compliance and needs alignment.

It helps you in making connections with your consumer base, provided that it is done correctly. 

All in all, both of them are quite beneficial for growing your business in the online world. Your business should know where to invest, and if you are confused about it ― we are ready to help you. Navigate to our services page to know more about our offerings.