| Search Engine Marketing | Digital Advertising Agency Singapore September 2021

What is Search Engine Marketing?

Search engine marketing is a form of advertising that delivers relevant ads to the users who are searching for particular keywords or topics. The main objective of Search Engine Marketing (SEM) is to provide users with useful search results and healthy competition among advertisers.

Moreover, SEM proves quite beneficial for site owners as it helps drive highly targeted traffic to their sites which in turn increases their web presence in the eyes of search engines and leads to the improvement of their ranks on SERPs and increase sales.

Since search engines have grown in popularity so has Search Engine Marketing. Digital Advertising agencies in Singapore use SEM techniques to get noticed and create brand awareness about themselves or their products/services.

As a result, it gives companies an opportunity to present themselves by using various strategies such as buying keywords on Google, Yahoo or Bing to be mentioned when someone types that specific keyword into the search engine. The main objective is to help customers find information they are looking for faster by automatically presenting them relevant results based from the searches done by others who are similar to them.

In addition, it opens up new opportunities for businesses with limited financial resources who otherwise wouldn’t be able to afford print or TV advertisements. Since SEM is cost-effective and accessible , it is widely used by small businesses who are on a tight budget.

Types of SEO

There are different ways you can rank higher on search engines, here are the some of the most commonly used types and methods of SEO.

| Search Engine Marketing | Digital Advertising Agency Singapore September 2021

Why should you invest in SEM for your business?

SEM is perfect for small business startups who lack funds to create and implement an effective marketing plan. This form of marketing allows you to hold on from spending too much on printing out leaflets or designing TV commercials which may not always ensure a positive ROI.  SEM is also a great resource if your target market does most of their online shopping through search engines such as Google, Bing, Yahoo and etc.    

| Search Engine Marketing | Digital Advertising Agency Singapore September 2021

What are the Benefits of SEM?

SEM is a great way for small businesses to target specific groups of people. Instead of spending a lot on advertising your business on television commercials, radio, print media like newspapers and magazines. SEM allows you to easily display relevant advertisements directly in front of the customers who are searching for your products or services. In other words, if someone Google’s something related to what your business sells, they will be exposed to one of your paid ads without having to go through any trouble from you.

SEM services that we provide

PPC

PPC or pay per click, allows you to pay for the number of times your ads have been clicked by users.  It is a highly targeted form of marketing allowing you to reach out to all possible prospects without having to spend on traditional forms of advertising.   PPC has also been acknowledged as the best way of paying for leads and sales. What’s more, all this can be achieved at a lower cost

YouTube video advertising

YouTube is the most popular video sharing site that over 65% of internet users from Singapore are visiting every day. YouTube allows you to place a video many different type of ad videos which will link back to your site.  This method of advertising has proven to be very effective especially for businesses and has shown much better results than other forms of marketing.

Remarketing Ads

Through Google Remarketing, potential customers can be targeted through the display network. This is a form of advertising that Google uses in order to reach out and engage with its users.  The main idea behind remarketing ads is to target people who have previously visited your webpage. Using this system will allow you to see new visitors coming into your site and help you achieve a better return on investment.

Banner Ads

Banner ads are one of the first forms of internet advertising which initially started off as html code being pasted into websites by advertisers.  Although banner ads have been around for many years now there is no doubt that they still play an important role in digital marketing today. Banner adverts work effectively by utilizing a bombardment of marketing information and get the user to act upon this information either by clicking on it or not. Banner ads are one of the most commonly used techniques, especially when you consider that millions of websites exist today all offering different products and services.